Modernising the Red Meat Industry: A Strategic Partnership with CVA Australia

Australia’s red meat industry stands at a pivotal juncture. As it seeks to modernise its governance structures and strengthen the foundation of collaboration across producers, processors, and exporters, the Red Meat Advisory Council (RMAC) has embarked on a major reform initiative — the Red Meat Industry Memorandum of Understanding (MOU) Modernisation Project.

To lead this crucial stage, Gibraltar Strategic Advisory (GSA) and Corporate Value Associates (CVA) Australia have formed a strategic partnership that combines deep industry experience with world-class strategic advisory capability. Together, we are supporting RMAC in delivering a future-ready, equitable, and efficient governance framework that positions Australia’s red meat industry for the decades ahead.

A Partnership Built on Complementary Strengths

The collaboration between GSA and CVA represents the best of both worlds — grassroots industry expertise and global strategic excellence.

Gibraltar Strategic Advisory is a purpose-built advisory firm designed to help clients operate at the intersection of agriculture, politics, and trade. With extensive experience across the red meat, poultry, seafood, and AgTech sectors, GSA turns policy into strategy and strategy into outcomes. Our approach is grounded in a deep understanding of the realities facing Australian meat and livestock industries — from regulatory reform and sustainability goals to export development and workforce challenges.

GSA’s service offering spans:

• Strategic Advisory and Policy Design
• Sustainability & Compliance Solutions
• Market Access & Export Development
• Risk Management
• Industry & Policy Reform

This hands-on understanding of Australia’s agri-food ecosystem — combined with extensive experience in advocacy, market access, and government relations — ensures GSA brings a pragmatic, outcomes-focused approach to the modernisation of the MOU.

Corporate Value Associates (CVA) complements this with a global advisory perspective that has shaped strategic transformation across food, fibre, and agribusiness sectors worldwide. Founded in 1987, CVA operates across 19 offices and 70 markets, offering deep analytical capability and a data-driven approach to strategy development, governance reform, and organisational design.

CVA’s extensive project history includes:

• A global review of livestock traceability systems for Meat & Livestock Australia (MLA), helping define future strategies for the NLIS
• The review of live cattle supply chains between Australia and Indonesia, delivered for both governments
• A multi-year research performance review of the Australian Meat Processors Corporation (AMPC)
• Governance reform for Apple and Pear Australia Limited (APAL)
• Strategic planning and sustainability frameworks for the cotton and horticulture industries

CVA’s reputation for rigour, neutrality, and technical excellence ensures every recommendation is evidence-based, transparent, and actionable.

Deep Industry Insight Meets Global Perspective

By bringing together GSA’s frontline agri-industry expertise and CVA’s data-driven global advisory capability, this partnership delivers a rare combination of insight and execution power.

Together, we provide:

• Comprehensive understanding of red meat governance, levy structures, and stakeholder dynamics
• Policy-to-practice alignment grounded in both commercial and legislative realities
• Cross-sector insights from agriculture, manufacturing, and trade reform
• Global best practice in strategy, governance, and transformation

The partnership’s combined experience across the entire agri-value chain — from on-farm production to export and retail — ensures that the Red Meat Industry MOU Modernisation Project is not just a technical exercise in governance, but a strategic blueprint for the industry’s future prosperity and sustainability.

Driving Reform with Industry at the Centre

The modernisation of the Red Meat Industry MOU represents more than administrative reform — it’s an opportunity to redefine how the sector collaborates, funds innovation, and engages with government and consumers.

With a shared commitment to transparency, evidence, and stakeholder engagement, Gibraltar Strategic Advisory and CVA Australia are proud to help RMAC deliver a stronger, more efficient, and future-focused red meat industry for Australia.

“I am excited to leverage the skills and project experience of the CVA team to deliver advice to more clients at a greater scale.” – said Patrick Hutchinson, Director of GSA.

“We have hit the ground running supporting clients in collaboration with Patrick. Together we bring deep sector knowledge and top-tier consulting.” – said Robert Poole, Partner at CVA Australia.

For more information about Gibraltar Strategic Advisory’s work in agribusiness strategy, policy reform, and industry transformation, contact us.